Amari

Toronto artist blog.

Amari is a talented recording artist coming out of our beautiful city. Her incredible voice elicits any and all emotions from the listener, and her limited discography does not prevent her from demonstrating her talent. Her delivery and style are angelic, smooth, and soulful. Her music brings something deeper to the table, and it brings out something in me. I've only been listening for a day, but her music has already made an impression on me. That is something that is only achieved in months of consistent listening but her music really stood out. Amari's discography begins in 2021 with the single "Love Don't Cost A Thing.” This song has a great vocal performance and a memorable hook. This is crucial in making her music even better. Many slower tracks get lost in the mix of sounds; finding a distinct hook and bringing it back over and over is a great way to make a track much more memorable. This, combined with the fantastic production, really brings it all together. Amari's lovely voice should not be overlooked. What distinguishes her is how she employs it. Her vocal tones and her ability to control them are where she truly holds the power. Her next release would be titled “Ma Belle” with AP Dhillon. This is a significant collaboration for Amari. AP is a well-known Punjabi-Canadian artist with a lengthy discography. However, this song has received over 50 million streams on Spotify alone. This exposed Amari to a massive new global audience. I'm sure she gained many new fans and many new eyes on her that she didn't have before. Her next single would be "Lay it Down." This one retains the same energy as her previous release. She has this emotional ring in her voice that she keeps delivering flawlessly. And her production would only get better. She would continue to release singles such as "If You Don't Wanna," "Some Nights," and "Pick Up My Feelings." Throughout those releases, she maintained a consistent sound and received an average of 40 thousand streams. Meaning that she has already grown a fanbase. She has carved out a niche for herself and a much-needed market. People know what to expect from her cadence and delivery because she is consistent. This has allowed her to maintain her rapid growth while also beginning to build a loyal fanbase. She has over a million monthly Spotify streams, and it's incredible to see her short journey so far and how she has shaped a beautiful path for herself. I believe it is time for a short EP of some kind. Or another unexpected collaboration with another artist. Either way, her music is something that will continue to help people and reach new eyes and ears each day.

Written by Maxim Bayarsky