Bleach by Jimmy Yitty ft. Sammi Shyne

Toronto Music Archive

A rising talented artist by the name of Jimmy Yitty has recently released his latest single, titled "Bleach," featuring his frequent collaborator Sammi Shyne, a fellow artist from his very own SodaMoney record label. This track caught my attention a few days ago, and ever since then, it has remained on repeat in my personal playlist. What captivates me most about Jimmy's musical approach is his commitment to staying true to his Toronto roots, a decision that garners my utmost respect. Many artists tend to stray away from this particular sound, and while I understand their reasons, witnessing someone wholeheartedly embrace and shape it to fit their individuality is truly refreshing. "Bleach" possesses an aggressively dynamic production, serving as the solid foundation and backbone of the song. The combination of the aggressive instrumentals with Jimmy's unique cadence and vocal style forms an exceptional fusion. Jimmy's voice possesses a distinct quality that immediately draws the listener in. The tonality he exhibits is superb, showcasing his versatility and hinting at his potential as an artist capable of creating various styles. His cadence feels open and unrestricted, he reminds me of Atlanta and Memphis rappers alike. His versatility, mixed with his immersion in the cultural landscape of Toronto, undoubtedly positions him for an even brighter future as seen by countless artists coming from the city. Jimmy's flows and delivery on this track stand out as the center of attention for me. Each bar is delivered with confidence, leaving a lasting impact. The hook of the song is particularly memorable and punchy, delivering a memorable experience that really appeals to me. "Bleach" is a fun, action-packed anthem, perfectly suited for activities that demand high energy. When it comes to the music video, Jimmy brings really brings out the energy. I really enjoyed the creative and abstract science lab setting they created, as it effectively amplifies the song's vibrant and exciting energy, bringing it to life visually. Sammi Shyne's verse further enhances the experience, displaying the remarkable chemistry that exists between these two artists, both behind the mic and in front of the camera. Witnessing a duo of this caliber delivers such a compelling musical journey is truly a pleasure. The entire production, mixing, and mastering of "Bleach" are of exceptional quality. It is evident that great attention has been given to every aspect, resulting in a polished and professional sound. Considering this, I am eagerly anticipating what else Jimmy has in store for the remainder of the year. I can already envision him crafting a unique and remarkable album or tape of some kind. Regardless of his next move, I’m excited to see where Jimmy and Sammi go next, there is a lot of potential for greatness here.

Written by Maxim Bayarsky